Presidents Corner


I was shopping at a local boutique this week and found a graphic T-shirt that simply said “Thankful” across the front. Since it was in typewriter font, I knew it was calling my name. At that moment, I starting thinking about things I should be thankful for right now. I am sure all of you are sick and tired of hearing about all the negatives this year as much as I am. Instead, this November is probably one of the most important months to actually take the time to think about what we have and be positive. In true 2020 COVID style, I have a list of many fun thankfuls this year — in no order of importance. Zoom. Snow, (yes, I love snow). Internet. Shopping. Coffee! However, on a more serious side, I would like to talk about two of my top-rated thankfuls.

Peers. I am thankful I have a group of publishers within MFCP to surround myself with for positivity. It has been a hard year. Publisher calls have helped me through the struggles we all have faced. We pulled together as peers and brought out amazing ideas that focused on our publications. I am truly blessed to have such an amazing circle to lean on.

Organizations. I am thankful to be part of an organization that is here to help us succeed as publishers. MFCP has been dedicated to our publications and each of us by coming up with new ideas and providing trainings for our publications. Teaming up with AFCP to offer a fall sales training virtually was exactly what we needed to take on the fourth quarter of 2020. An organization is only as strong as its members. Thank all of you for making this organization amazing.

MFCP will be announcing soon a Cabin Fever Cash promo where your publication can partner with MFCP. Each participating publication will have the potential for one of their readers to win $1,000 to be spent in YOUR market. Best part of the promotion, it will be a money-maker for the month of January. Join our publisher call on November 11 at 10 am for more details.

COVID has made us sit back and rethink several parts of our publications. Remember you don’t need to do this alone. MFCP has restarted the publisher calls. We have changed the day to Wednesday in order to accommodate requests for a different day. We are keeping the time at 10 a.m. Lee will send out a link before each call as a reminder.  We are meeting this Wednesday, Nov. 11, at 10 a.m. Invest one hour of your time to build your community of publishers. As the saying goes, it only takes one new idea to make money. MFCP has a community of publishers that can make that happen!

I challenge each of you to make your fun list of thankfuls, but follow it up with two important thankfuls for your organization. Happy November everyone! As Zippy said, let it snow, let it snow, let it snow!

Lisa Miller
General Manager
New Century Press