I wanted to take a moment to shine a spotlight on one of our own — Jayde Vogeler, this year’s MFCP Graphic Artist of the Year. Jayde recently wrote an article for Publish, ACP’s monthly newsletter, and it really struck a chord with me. It’s one of those pieces you read and instantly think, every sales rep and designer in this business needs to see this.
In her article, Jayde makes a compelling case for why designers aren’t just creating ads — they’re an extension of your sales strategy. She talks about the importance of spec ads, the power of collaboration between sales and creative, and even gives a little shout-out to AI for helping with quick copy ideas when you’re under the gun. It’s smart, practical advice that you can put to work right away.
What’s even better is that Jayde is part of ACP’s Rising Stars program, a mentoring initiative very similar to the MVP program here at MFCP. It’s a great example of the kind of talent and leadership that grows out of programs like these. I’ve personally had the pleasure of working with a couple of MVP participants, and I can tell you — their enthusiasm and fresh perspective have made a positive difference in our business.
Cory Regnier does an outstanding job leading our MVP program, and I encourage you to think about a young person on your team who might benefit from this opportunity. Nominations will open in November with the next MVP class starting in January. The MFCP MVP program is a great way to invest in the future of our industry – and as an MFCP member, participation is included as part of your membership. There is no cost to take advantage of this valuable benefit.
With Jayde’s and ACP’s permission, I’m thrilled to share her article with all of you. It’s a quick, worthwhile read — and one I hope you’ll pass along to your teams.
Click here to read Jayde’s article
Click here to review the MVP Nomination form
In her article, Jayde makes a compelling case for why designers aren’t just creating ads — they’re an extension of your sales strategy. She talks about the importance of spec ads, the power of collaboration between sales and creative, and even gives a little shout-out to AI for helping with quick copy ideas when you’re under the gun. It’s smart, practical advice that you can put to work right away.
What’s even better is that Jayde is part of ACP’s Rising Stars program, a mentoring initiative very similar to the MVP program here at MFCP. It’s a great example of the kind of talent and leadership that grows out of programs like these. I’ve personally had the pleasure of working with a couple of MVP participants, and I can tell you — their enthusiasm and fresh perspective have made a positive difference in our business.
Cory Regnier does an outstanding job leading our MVP program, and I encourage you to think about a young person on your team who might benefit from this opportunity. Nominations will open in November with the next MVP class starting in January. The MFCP MVP program is a great way to invest in the future of our industry – and as an MFCP member, participation is included as part of your membership. There is no cost to take advantage of this valuable benefit.
With Jayde’s and ACP’s permission, I’m thrilled to share her article with all of you. It’s a quick, worthwhile read — and one I hope you’ll pass along to your teams.
Click here to read Jayde’s article
Click here to review the MVP Nomination form