BE AGGRESSIVE WITH PASSIVE SALES
Tuning in to a PGA golf tournament or a NASCAR race allows me to accomplish two things: 1) Watch some of the world’s best athletes compete for a ton of money and 2) Attend to other chores and pastimes at the same time. I can watch the first 20-30 minutes, turn my attention to other things, and tune back in to see the conclusion without missing a beat.
Selling long-term, small space advertising, section and page sponsorships and directory advertising can provide the same time-saving and productive outcomes. With a bit of work on the front end, you can sell the space at a rate that is beneficial for both your paper and the advertiser, set the schedule for a multi-week or multi-month run and move on to other projects and sales efforts.
We currently offer nearly 20 regular sponsorship opportunities and directories in our publications, some at a discounted rate, and others at 3 to 4 times our open rate.
A sampling of sponsorship opportunities include: Crossword Puzzle, Church Schedules, Instant Replay Photos, Front Page, Community Calendar, Sports Page, Student Profile, Page 2, Savvy Senior, Weather Forecast.
Directories in our line-up include: Business Spotlight, Farm Services, Health Care Professionals, Dining & Entertainment.
If you would like more information about any of these sponsorships or directories drop me a note: mike@harlanonline.com
We also offer a 12-week special on classified display advertising with a savings of over 50%. Straight line classified advertising is sold by the week, or with a “buy 2 weeks, get the third week free” special. Nearly everyone selects the three-week option.
These long-term schedules give our advertisers a better chance to succeed than a “one-and-done” advertising approach. They also provide our staff with time to attend to a multitude of special section projects, larger space advertising sales, and an occasional day off! Once the schedules are set, it only takes minimum maintenance and updating to keep them rolling.
Directories and sponsorship opportunities are as limitless as your imagination and your business base allows; you just need to recognize them and seize the day.
Mike
Selling long-term, small space advertising, section and page sponsorships and directory advertising can provide the same time-saving and productive outcomes. With a bit of work on the front end, you can sell the space at a rate that is beneficial for both your paper and the advertiser, set the schedule for a multi-week or multi-month run and move on to other projects and sales efforts.
We currently offer nearly 20 regular sponsorship opportunities and directories in our publications, some at a discounted rate, and others at 3 to 4 times our open rate.
A sampling of sponsorship opportunities include: Crossword Puzzle, Church Schedules, Instant Replay Photos, Front Page, Community Calendar, Sports Page, Student Profile, Page 2, Savvy Senior, Weather Forecast.
Directories in our line-up include: Business Spotlight, Farm Services, Health Care Professionals, Dining & Entertainment.
If you would like more information about any of these sponsorships or directories drop me a note: mike@harlanonline.com
We also offer a 12-week special on classified display advertising with a savings of over 50%. Straight line classified advertising is sold by the week, or with a “buy 2 weeks, get the third week free” special. Nearly everyone selects the three-week option.
These long-term schedules give our advertisers a better chance to succeed than a “one-and-done” advertising approach. They also provide our staff with time to attend to a multitude of special section projects, larger space advertising sales, and an occasional day off! Once the schedules are set, it only takes minimum maintenance and updating to keep them rolling.
Directories and sponsorship opportunities are as limitless as your imagination and your business base allows; you just need to recognize them and seize the day.
Mike