The time has officially come and summer is over. Several parents have taken that brave step of dropping off their college-bound child off to a university. Tears were shed but brave nonetheless happy they are off for their next adventure. Then there are the parents who are going to battle every morning with tired and cranky elementary-age students just to get them to eat their breakfast before they get on the bus. Lastly there are the grandparents that can sit back and smile during this time of year, enjoying all the first-day-of-school photos, remembering when it was once them.
We are all at different stages in our lives. That holds true for our publications too. Some of us have been in this industry for a few months and others too many years to count. However, I think going back to the basics is something that can have a positive impact on every part of our ourselves and our publications.
Step one, make sure you are up for change. We haven’t gotten to where we are today without change. The industry is constantly changing, so make sure you are keeping up. Don’t be afraid to try new things. Watch the webinars! MFCP has several recordings Lee would be happy to share with you.
Step two, ask others what they would like from you and your products. Do they want digital? Do they even know they want digital? Open communication is key in our business. Without communication, this world would be a very lonely place.
Finally, step three, remember who you are doing this for each day. There are so many people who rely on you. Employees, clients, readers … there are just too many to mention. Don’t forget — if you don’t take care of yourself, you can’t take care of others.
Of course, there are many more steps to the basics. These are just a few to help you get back to the basics for your first days of school. We are all in this together. Yes, I am currently picturing Zach doing the dance from “High School Musical.”
We are all at different stages in our lives. That holds true for our publications too. Some of us have been in this industry for a few months and others too many years to count. However, I think going back to the basics is something that can have a positive impact on every part of our ourselves and our publications.
Step one, make sure you are up for change. We haven’t gotten to where we are today without change. The industry is constantly changing, so make sure you are keeping up. Don’t be afraid to try new things. Watch the webinars! MFCP has several recordings Lee would be happy to share with you.
Step two, ask others what they would like from you and your products. Do they want digital? Do they even know they want digital? Open communication is key in our business. Without communication, this world would be a very lonely place.
Finally, step three, remember who you are doing this for each day. There are so many people who rely on you. Employees, clients, readers … there are just too many to mention. Don’t forget — if you don’t take care of yourself, you can’t take care of others.
Of course, there are many more steps to the basics. These are just a few to help you get back to the basics for your first days of school. We are all in this together. Yes, I am currently picturing Zach doing the dance from “High School Musical.”