By Rachel Sajban
Windom Shopper
When working in the field of graphic design, designers are guided by what resources are given by the client. Sometimes there are a lot of things that they would like to have included in their ads, so much that it leaves very little room to breathe, others have only a vague idea of what they want and only give the bare bones details, and some offer a happy medium.
As designers, we are tasked with taking that information and making it into a cohesive and eye-catching advertisement. This requires creative thinking on our parts.
One would think that when given the freedom and flexibility to create using minimal information would let creativity shine, but this isn't always the case. Too much freedom can lead to a sort of creative paralysis where a designer isn't quite sure where to go because there is limited direction for what the client desires.
On the other hand, too much information can lead to a busy ad with very little white space that can be overwhelming to a consumer viewing it in a paper. These kinds of cases can stifle creativity because organizing all of the information to just fit on the page leaves little room for experimentation with design.
Often, it is the ads where the client has a medium amount of information or guidelines where creativity can really shine. Offering only some constraints for things that must be in the ad to meet the client's needs while also allowing some wiggle room for exploration can really lead to some creative designs.
In a perfect world, clients would all be that happy medium, but realistically there will always be different amounts of information and content requested to be used in ads. So, as a designer, it is good to nurture your creativity and test your skills no matter what information is given to you. This is not only beneficial to the client, but also to one's own sense of accomplishment and pride in their work.
Windom Shopper
When working in the field of graphic design, designers are guided by what resources are given by the client. Sometimes there are a lot of things that they would like to have included in their ads, so much that it leaves very little room to breathe, others have only a vague idea of what they want and only give the bare bones details, and some offer a happy medium.
As designers, we are tasked with taking that information and making it into a cohesive and eye-catching advertisement. This requires creative thinking on our parts.
One would think that when given the freedom and flexibility to create using minimal information would let creativity shine, but this isn't always the case. Too much freedom can lead to a sort of creative paralysis where a designer isn't quite sure where to go because there is limited direction for what the client desires.
On the other hand, too much information can lead to a busy ad with very little white space that can be overwhelming to a consumer viewing it in a paper. These kinds of cases can stifle creativity because organizing all of the information to just fit on the page leaves little room for experimentation with design.
Often, it is the ads where the client has a medium amount of information or guidelines where creativity can really shine. Offering only some constraints for things that must be in the ad to meet the client's needs while also allowing some wiggle room for exploration can really lead to some creative designs.
In a perfect world, clients would all be that happy medium, but realistically there will always be different amounts of information and content requested to be used in ads. So, as a designer, it is good to nurture your creativity and test your skills no matter what information is given to you. This is not only beneficial to the client, but also to one's own sense of accomplishment and pride in their work.