FROM THE OFFICE

ROARING INTO MARCH MFCP-STYLE
We've done the legwork....you won't want to miss anything!

Lee 200x300
March is roaring in like a Lion…. and so is MFCP!

If you feel like things are moving fast – let me assure you – you’re not wrong!  We have been quite busy building out content for the conference and creating tools to help you be more productive in your day-to-day duties.

Let’s start with some of the tools we have available to help you make more money (and save some, too!):

DISTRIBUTION ROUNDTABLE – Tomorrow!! That’s right. We put this together very quickly and I’m sure you’re going to love it.  This session came about as a member reached out to say they are having a terrible time finding carriers and wondered what others were doing in that regard.  I figure the best way for all of us to problem solve this challenge is to jump on a Zoom call and talk about it!  Please feel free to have any member of your team join in.

The call will be Tuesday, March 5th at 11AM.  The Zoom link is: Join Zoom Meeting

https://us02web.zoom.us/j/89536727860?pwd=bjVzTlpKWi84b1dwTXdjbE4vb05IQT09

Meeting ID: 895 3672 7860
Passcode: 626106

 

GRAPHICS TRAINING – We held a one-hour training session with Russell Viers last month.  It was very well attended and scored well in our recap survey.  So well in fact that we have invited Russell to speak again.  You can catch him at the Spring Conference, April 5th (not able to attend you say….no worries…. you can login via Zoom.  Just reach out and I’ll get you registered). And, he’s coming back for additional session later in the year, too. Mark your calendars for June 20th and October 17th.  I guarantee you will not want to miss these sessions!

SALES TRAINING – We have Ryan Dohrn on deck to lead us during several virtual training sessions.  The first one will take place Friday, May 10th at 10AM. We’ll have two more in September – the 6th and the 20th, both at 2PM.  Again, mark your calendars…Ryan will not disappoint!

DIGITAL AD SALES TRAINING – The ability to offer digital ad sales via the MFCP affiliation with iPromote is showing a lot of promise and much interest from many members.  We recently gathered on a call to share selling tips and answer questions.  Our next call will be held on Wednesday, March 13th at 9AM via Zoom. During this call we will do an actual presentation via role play.

Please join us! The Zoom link is: Join Zoom Meeting

https://us02web.zoom.us/j/89536727860?pwd=bjVzTlpKWi84b1dwTXdjbE4vb05IQT09

Meeting ID: 895 3672 7860
Passcode: 626106


CLASSIFIED SPECIAL – New in 2024 we have an updated classified special.  As you will recall, you receive two free classifies when you renew your membership.  This year we are allowing you to apply one of your free classified coupons to the cost of an MFCP 2x2 Network Ad – and, in doing so, reduce your cost of the 2x2 ad by $174.  I just got off the phone this morning with a member that has an auctioneer looking to place an ad in multiple states.  They have a huge sale coming up and need to have a far reach.  Of course, they want it at a very low cost.   The sales rep will be offering them a combination of the 2x2 and the MCN classified ad.  This will provide excellent coverage for their sale at an extremely low cost.   Who do you have that would benefit from this combination?

POSTAL SAVINGS…For those members that are in the mail we have a lot going on!  If you are not taking advantage of the following promotions and incentives you are leaving money on the table: Video in Print (4% savings for six months), Marriage Mail (10% savings whenever you are under the maximum weight requirement), Containerization discount (every week – you save for doing what you’re already doing – just need to claim the discount).

Navigating all things postal is a challenge. Fortunately, we have friends in high places (I was on a Zoom call last week with 4 people from the US Postal Commission.  They explained the Informed Delivery discount for me.  News flash: You likely don’t qualify). 

And, we have friends right here in the region: Peter Schultz the Marketing and Mailing Specialist of Woodward Printing Services is always willing to help you understand the ins and outs of every postal promotion.  You don’t even have to be a customer (of course, they’d love to have you as one…but there’s never any pressure on their end…they are just happy to help and to showcase their skills).

Peter makes every promo easy to understand.  Email me (director@mfcp.org) for a link to a training video Peter and I created.  It will help you with all of the discounts.

READERSHIP SURVEY – Thanks to every member publication that promoted the classified survey these past few weeks.  We’re almost ready to wrap it up and analyze the responses.  I can tell you that we have well over 800 completed surveys and so far the data looks quite good!  Tim Bingaman will be presenting to us in person April 5th at the Spring Conference in Mankato and we’ll roll out the results at that meeting.

CONFERENCE – APRIL 4TH AND 5TH – The committee has been working for months to pull together another quality conference.  I am confident you will not be disappointed when you attend. The room block is closing soon – please login now and register so you don’t get left out. https://charlie.amberplains.com/fmi/webd/mfcp?homeurl=https://www.mfcp.org

So, like I said at the start of this column…. we’re coming in like a lion….and, we’re not planning to slow down.  Join us and put the power of MFCP to work for your business.
Lee, Executive Director
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