From the Office…


The 65th Anniversary Celebration of MFCP!

As we charge ahead with the planning…my desk looks like it was hit with a bomb. Although I feel we have a lot accomplished, it’s still a monumental task to make sure everything is checked off my list.

Lisa mentioned in her column this month, the portal so each of you can register for the conference and pick the sessions you would like to attend. DO THIS FIRST!  And then call the Renaissance Des Moines Savery Hotel and reserve your room. You can reserve for both Thursday and Friday nights or choose just one night. Call 1-800-514-4706 and mention Midwest Free Papers to get the special rate of $122/night plus tax.

Along with three great speakers, we will also have the Idea Exchange.  This is valuable for gaining new promotional ideas or maybe just a new twist on an old idea. One year, I was curious to know how much revenue generating ideas I gained from this session. I came up with $60,000 of revenue, just from taking other ideas…from other papers. That is huge! From the idea of a gas-giveaway to an idea of a new magazine for seniors, this session has to be the most important for the whole conference. Plus, if you present an idea, you’ll get $5 cash…3rd place pays $25, 2nd place is $50 and the 1st place idea presented receives a check for $100!

I have to give Kudos to our judges who spent last Sat. hovering over 600 ad entries.  Congratulations to the winners as those letters were sent out last week. All the ads will be displayed during the conference so be sure to grab your phone and snap a photo of your favorites. Again, these are ideas that can be taken back to your own papers! I’ve always said the best ideas were stolen from someone else…so steal away!

In closing, this event is kicking off at 6 pm in the lobby for the Pub Crawl on Thursday, March 5th and then concluding with the 65th Anniversary Banquet on Friday, March 6th at 6:30 pm…a full day with so much to learn! I hope you can join us!

 Best Regards, Kelly

2020 MFCP Brochure

Idea Exchange