Late last month Sue and I had the privilege of participating in what might be the most rewarding community outreach project I’ve ever been involved in—and I think it’s something publishers could easily replicate with lasting impact.
My sister who is from Colorado was in town for a visit. She got a crazy idea that we should hold a photo shoot at the local nursing home where our mother lives. With a portable backdrop, studio lights, and a simple setup, we offered to take portraits of any resident who wanted one. Some came dressed in their Sunday best. Others simply brought their smiles. We printed proofs at Wal-Mart for just 14 cents a copy and delivered them, along with order forms, so families could purchase prints if they wanted. For those who could pay, we made prints available at cost. For those who couldn’t, we quietly covered the expense.
The cost? Negligible.
The reward? Immeasurable.
As publishers, we’re constantly supporting youth sports, 4-H, school fundraisers—you name it. But how often do we extend that same generosity to our senior citizens? This generation, full of wisdom and rich stories, is too often overlooked.
What made the day special wasn’t just the photos—it was the care that went into the experience. Here are a few tips if you’re inspired to try something similar:
- Make a roster as folks arrive. Memory challenges are common, and having a list helps keep the process smooth, orderly and respectful.
- Use a comfy chair with pillows for support. Many seniors are in wheelchairs, so a movable setup is key.
- Honor veterans by adding an American flag into the frame. It was a small gesture that meant a great deal.
- End on a sweet note. We handed out candy bars as a thank-you—an unexpected treat that brought lots of smiles.
It doesn’t take much—a photographer, a few staff or volunteers, and a little time. But the result is something truly special: a moment of dignity, recognition, and joy for someone who might not have had their photo taken in years.
Our senior citizens deserve to be seen, celebrated, and remembered. I hope this is an idea you will take and run with. It’s a simple act of kindness that reminds us all of the power of community—and the privilege we have to serve it.
If you're thinking about offering this kind of outreach in your area and would like tips, resources, or just someone to brainstorm with, feel free to reach out. I'd be happy to share what we learned!
Lee Borkowski
Executive Director