WHAT IS YOUR CORE PRODUCT?
By, Dez Whalen, Woodward Communications, Wisconsin-Iowa Shopping News
We scurry about in our day-to-day calls to service and routines. It is what every person reading this does, I would bet on it. We keep going. With that, let us acknowledge the fact that most of us; as salespersons, designers, business owners, professionals, and roles within our personal lives and nuclear families; do not take enough time to recognize, foster and accept that which is our core product.
What is your core product? Is it the service you provide? If so, I challenge you to take a moment to identify what those specific services are that set you apart. What core values associate with that specific duty to service? Is it the tangible product you offer? In that case, identify the processes you had to go through to acquire those products for your clients that required perseverance and patience. Take time to identify and remind yourself of these foundations of values within your day-to-day actions.
By now, in reading this, you have been thoughtfully reminded that our core product is not all about the things and services we provide. You are the core product as much as your tangible and measurable product. Your advertisers are buying from you.
Consider all the different tangible and service-related products that you offer. Do you offer all the same products to all of your advertisers? Or, do you use the knowledge you have gained about your client to propose a custom plan that meets their needs and budget? You are a key component in which products you choose to offer in the best interest of your client being guided by your core values. And, it shows.
The beauty of embracing ourselves as the core product to our business relationships is that just by being ourselves, sharing our services and capabilities and providing great customer service, we earn trust. When we are ourselves, our clients see our passion shine. We make what we do look like it is easy for us and a pleasure. Maybe even make working with us and spending advertising dollars fun! We bring positive energy!
This article was inspired by different moments and presentations during our Spring conference in Mankato, Minnesota. Manuel Karam provided a very personable presentation and sales training session in which some inspiration for this article derived from. I truly believe “Putting the fun in sales Fundamentals” begins with remembering to be ourselves and that our roles in our daily work is and should be fun. It all begins with you.
Go out and have some fun this month!
We scurry about in our day-to-day calls to service and routines. It is what every person reading this does, I would bet on it. We keep going. With that, let us acknowledge the fact that most of us; as salespersons, designers, business owners, professionals, and roles within our personal lives and nuclear families; do not take enough time to recognize, foster and accept that which is our core product.
What is your core product? Is it the service you provide? If so, I challenge you to take a moment to identify what those specific services are that set you apart. What core values associate with that specific duty to service? Is it the tangible product you offer? In that case, identify the processes you had to go through to acquire those products for your clients that required perseverance and patience. Take time to identify and remind yourself of these foundations of values within your day-to-day actions.
By now, in reading this, you have been thoughtfully reminded that our core product is not all about the things and services we provide. You are the core product as much as your tangible and measurable product. Your advertisers are buying from you.
Consider all the different tangible and service-related products that you offer. Do you offer all the same products to all of your advertisers? Or, do you use the knowledge you have gained about your client to propose a custom plan that meets their needs and budget? You are a key component in which products you choose to offer in the best interest of your client being guided by your core values. And, it shows.
The beauty of embracing ourselves as the core product to our business relationships is that just by being ourselves, sharing our services and capabilities and providing great customer service, we earn trust. When we are ourselves, our clients see our passion shine. We make what we do look like it is easy for us and a pleasure. Maybe even make working with us and spending advertising dollars fun! We bring positive energy!
This article was inspired by different moments and presentations during our Spring conference in Mankato, Minnesota. Manuel Karam provided a very personable presentation and sales training session in which some inspiration for this article derived from. I truly believe “Putting the fun in sales Fundamentals” begins with remembering to be ourselves and that our roles in our daily work is and should be fun. It all begins with you.
Go out and have some fun this month!