As we head into fall and our busy season…we are shocked to look at the calendar and realize that it’s been almost a year since Vickie and I have taken the reigns of the MFCP office. The move from Iowa to Minnesota happened in November and we have been cruising on high speed ever since. The dust has settled a bit and we are slowing, diving deep into the business. We begin by mentioning that the final countdown has begun for our Fall Sales Training Conference, set to be held in three communities across Iowa and Minnesota. We started this concept a few years ago as an idea of making it easier for our member publications to attend a day conference within driving distance of their own publication. The dates are Tuesday, Oct. 8, at Wedgewood Cove Golf Club, Albert Lea; Wednesday, Oct. 9, at Hilton Garden Inn, Johnston, IA and finally Thursday, Oct. 10 at Best Western Plus, Dubuque, IA
Jacy Imilkowski will present, “Worth the Work: Discover your Value” from 10-noon, following by a free lunch and then an active round table of discussion from 12:45-2:00pm and then we wrap up the day with Tim Bingaman, 2:00-3:00pm on “Print is not Dead, and We can Prove It.” I’m sure you will walk away with at least one idea you can do to improve your publication. One time, I counted all the revenue ideas that came directly from attending conferences for MFCP and my dollar amount of new revenue ideas totaled over $60,000! And it didn’t cost me a dime, except for my time to sit through engaging conferences. It was definitely a WIN-WIN for my publication. Sign up on our website: www.mfcp.org
A special thank you to everyone who renewed their MFCP membership dues, and along with your dues, updated the information on your publication. It’s helpful for Vickie and myself to have accurate and up-to-date information about your publication, especially when soliciting new advertisers. If you would like to request training for your staff on how to sell MCN or MDN ads, please give me a call. Also, if you know of someone who is publishing a free paper, give us a call. We are more than happy to contact the paper and give them information on MFCP and its many benefits. Success is a team effort and we all win by encouraging others…
As we look forward to 2020, we are getting ready for our big anniversary! Yes, MFCP is 65 years old! A huge accomplishment for any business, but our success depends on our member publications, running the Midwest Classified Network and the Midwest Display Network! This revenue helps fund our two conferences and Manager Summit every year. So kudos to all those papers that publish and sell these ads…we couldn’t do it without you!
In closing, please mark these dates for 2020! It’s going to be a GRAND year!
*2020 Spring Conference and 65th Anniversary Celebration! March 6-7, 2020
*Manager’s Summit and 65th Anniversary Celebration! July 8-9, Arrowwood Okoboji, 1405 Hwy. 71, Okoboji, IA. Make it a vacation and bring the family!
Best Regards, Kelly