FROM THE OFFICE

TURNING NUMBERS INTO NEW BUSINESS

Lee bororowski headshot
It's not just about having the numbers ..... it's about knowing how to use them.

I’ve had more than a few conversations lately with members who tell me, “Yeah, we did a CVC audit a while ago, but I’m not sure we really use it for anything.” Or, “We should probably get our audit done, but it feels like a lot of work.”

Sound familiar? If so — you’re not alone. And that’s exactly why we’re launching a brand-new, 3-part Zoom training series in partnership with our friends at CVC.

We’re calling it “Master Your Circulation Audit and Sell Smarter.” This isn’t just a refresher course. It’s a practical, no-nonsense guide to making the most of one of your most valuable (and free!) MFCP member benefits.
Mark your calendars:
Session 1: Why Your Audit MattersAugust 14 at 10:00 AM (CT)
Session 2: How to Get It DoneAugust 21 at 10:00 AM (CT)
Session 3: Turn Your Audit Into a Sales ToolAugust 28 at 10:00 AM (CT)

In these sessions, you’ll learn:
  • Why your audit matters (Spoiler alert: advertisers care about it more than you might think.)
  • How to get it done without the stress — with simple, clear tips from CVC pros and a fellow publisher who’s been through it.
  • How to turn those numbers into sales tools you can use every day to close more deals and boost your revenue.
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I’m especially excited about the third session, where Big Green Umbrella will walk us through how they actively use their audit results to win business and open doors. Real numbers, real strategies, and real results you can put to work immediately.

All sessions are free for MFCP members — and they’re quick, practical, and designed for busy people like you.

Watch your inbox for registration links, and I hope you’ll plan to join us. Even if you’ve been through the audit process before, I guarantee you’ll pick up new ideas to help you sell smarter.

Because at the end of the day, it’s not just about having the numbers — it’s about knowing how to use them.

Hope to see you there! — Lee
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