JB Multimedia Announces Release of 
SuperCirc Solution
N. Bellmore, NY – August 18, 2010 – JB Multimedia, the trusted provider of Page-Flip Digital Editions for the free paper industry, has recently released their new page-flip solution, SuperCirc. The SuperCirc product transforms traditional printed supermarket circulars, grocer flyers, and local merchant product catalogs into interactive shopping tools. Consumers can now view local circulars in an easy-to-read page-flip format, while they search and select individual products from its pages and add them to an online shopping list. This list can then be emailed or printed, driving consumers to the local merchant in a web-to-store shopping experience. The SuperCirc shopping list can even be created and viewed on a mobile device or iPad. Publishers finally have the ability to build their insert business online with a highly effective and profitable product that's completely hands-off without any required financial investment.
“This could be a great revenue stream for community papers,” stated Arlo Kallemeyn, one of the first publishers to begin using the SuperCirc solution for a grocer client.
Justin Gerena, President of JB Multimedia, clearly outlines how publishers begin generating new revenue with the SuperCirc solution. “While you can certainly provide SuperCirc to your grocer clients as a straightforward pay-per-page service,” Gerena explains, “you can easily offer this solution as part of a total advertising package. Links to the circular can appear on your publication’s site, the grocer’s site, and as a featured sponsor in weekly email blasts that go out to your digital subscribers,” all which are low-cost, low-maintenance, high-profit offerings. Providing a variety of print and online advertising options allows publishers to transition themselves from a print-only product to a multi-medium advertising solution. For local grocers and merchants, the solution gives them the ability to reach a wider audience while maintaining a local market and local brand appeal, all with a modest investment. The interactive shopping lists have become a must-have tool for local merchants looking to drive web-to-store traffic as more and more consumers are going online looking for local deals prior to shopping in person.
JB Multimedia has already processed dozens of demos of the solution in just the last couple of weeks. Requests have come from current digital edition clients, as well as new contacts that are anxious to build their circular business. Local grocers, ecstatic about a product that puts them on the "digital map" without breaking the bank, have made numerous requests themselves. JB Multimedia hopes to eventually connect these local businesses to local publishers who adapt the SuperCirc product. "While we will happily serve any local merchant who comes to us directly, we much rather have a local publisher to handle client relations so they can offer them a variety of local advertising solutions and make the most of their marketing budgets. It also keeps advertising dollars within the community,” stated Robert Durso, Director of Marketing at JB Multimedia.
About JB Multimedia
JB Multimedia (www.jbmultimedia.net), the leader in digital solutions designed specifically for the free paper industry, offers publishers a complete suite of services that allows them to incorporate innovative digital solutions into their printed products. JB Multimedia, who is best known for their Page-Flip Digital Edition suite of products, provides publishers with the ability to convert their printed publication into an interactive online format. Additional web-based products are also available, all designed to provide publishers with hands-off, easy-to-deploy, revenue- generating solutions that transition publishers’ business models from print-only to multi-medium, while maintaining and protecting their "print dollars." For more information about SuperCirc and JB Multimedia, or to schedule a product seminar, please contact Justin Gerena by phone (888) 592-3212 ext. 710 or visit www.supercirc.com.
Justin is looking forward to speaking at upcoming free paper conferences to further explain the details and benefits of his newest innovative product.
MW-ADS.COM KICK-OFF!
JOIN NOW!! AN EXCITING NEW FREE SERVICE OF MFCP!
www.mw-ads.com is a website sponsored by MFCP that offers thousands of searchable classified ads provided by MFCP member papers.
WE NEED YOU!!
MFCP plans to “kick off” this new site in the month of March. We are asking you to run space available / filler ads promoting www.mw-ads.com in your paper telling your advertisers about this exciting new website. We have included some sample ad ideas, but feel free to create your own promos! If you create an ad, send it to the MFCP office for future promotions.
HOW DO I PUT MY CLASSIFIEDS ON MW-ADS.COM?
If you already post your classifieds to a company website, we can harvest them and add them to mw-ads.com with absolutely no effort at all on your part. If you do not currently post your ads on a website, we can develop a very simple on-line upload tool so that you can add your ads to mw-ads.com from a simple text file each week. We can also develop a simple
webpage with your contact information and a display of your ads and links to mw-ads.com. Questions? Contact the MFCP office at 800-248-4061.
HOW MUCH DOES THIS COST?
Adding your classifieds to mw-ads.com is ABSOLUTELY FREE!! This is a member benefit to all MFCP members! All that MFCP asks is that you run an occasional filler ads, as mentioned above, and put a logo / link on your existing website if you have one.
THIS SOUNDS LIKE A GREAT DEAL!
IT IS!! One of the few things in life that is a win / win situation. Participation helps you, your customer, and your Association. Why not give it a try??
CONTACT THE MFCP OFFICE AT 800-248-4061 FOR MORE INFORMATION
