MFCP Message BoardMonthly News

Peddler or Partner

By Tim Smith

Are you a peddler or partner?  Are you selling inches or plans?  When you approach your customers are you there to just get an ad or are you there to partner and put together a campaign for them?

First of all, thank you so very much for joining me this past year as we talked about selling, servicing, visiting, developing relationships and our last session putting together marketing plans.   I have enjoyed working with you and your Associations.

This month we are going to finish up with how to put together a marketing plan for your customers.  As I have mentioned throughout the process it is hard trying to resell the same ad over and over.  We will revisit the Rule of 8 in selling and how to use all of our resources.  When we walk into a customer and they say they want to place an ad, we all get the adrenaline rush and think “yeah” and then take the ad and walk out the door thinking we did our job.  Wrong, you might as well go outside and put a hoodie on because you just robbed this customer.  We need to slow this process down and sit down with the customer and use all of our resources.

We will talk about how to bundle the print ad with the internet, how to sell into other publications, using your Association and the National Association to help our customers. 

Again, this is Tim Smith from Tim Smith Consulting and along with MFCP and MFPA we are hosting these webinars as a way to say thank you for being a member.  Again, all my thanks to Brian Gay, MFCP and MFPA for giving me this opportunity to be of service to you and thank you to those of you who have been joining me and your wonderful feedback.  It is greatly appreciated.   If you have missed any of the previous 11 sessions or have hired a new salesperson please call me directly at the number below and we can reschedule the missed sessions.

• May 2010 Training Schedule:

• Wednesday May 5th 8:30am to 9:30am
  Wednesday May 19th 8:30am to 9:30am
  Wednesday May 26th 8”30am to 9:30am

  All times are Central Standard Time
  Click here for handouts for this seminar
  
  

Participation is easy.  Pick the session, the day and the time that fits your schedule, then log on to www.timsmith.glance.net and enter code 0315.  We now have a different phone number the NEW number is 1-605-715-4970 and enter 852075 for the audio part.  That simple and easy. 

Tim Smith is President of Tim Smith Consulting which is a management and employee training organization located in Allentown, PA.  Tim has worked with Community Papers for over nine years doing training for the Regional Associations.  Tim has over twenty five years experience in training and development.  If you have any questions about the upcoming training please contact Tim at 610-435-0661 or e-mail at timsmith@fast.net.