Oct. 8,9,10 (Pick a date and location that works best for you!); 10 am- 3:30 pm
Tuesday, Oct. 8th: Wedgewood Cove Golf Club, 2200 W. 9th St., Albert Lea, MN
Wednesday, Oct. 9th: Hilton Garden Inn, 8600 Northpark Dr., Johnston, IA
Thursday, Oct. 10th: Best Western Plus, 3100 Dodge Street, Dubuque, IA
10am – Noon: Worth the Work: Discover your Value ” presented by Jacy Lmilkowski
Print is certainly NOT dead for community papers! Whether your publication focuses on news, advertisement, community stories, or a mix of content, readership is holding steady because you provide proven value to your community. However, communicating that to a world that thinks paid newspapers and community papers are the same things can be a challenge.
This session explores how to use core values as a communication tool with both new and existing clients. Core values are the guiding principles that dictate human behavior and actions. When we acknowledge them in others we say, “You’re a unique individual, and I appreciate you for what you bring to the table.” Core values-based relationships create a trusting connection, where your clients know you’re looking out for them. Through story sharing, observation, and open inquiry this interactive session teaches how to use core values to:
- Identify your client’s needs (both spoken and unspoken)
- Offer solutions that resonate with who they are as unique individuals
- Connect to your own Core Values Super Powers that keep you going when times are tough.
12:45-2:00pm; Question/Answer/Success Roundtable Discussion
The new 2019 MFCP audit reports will be issued soon after this session with lots of new opportunities to increase revenue, train your staff, and get all the benefits listed below for free! This fast-paced session with introduce new and exciting programs including the CVC regional & national media buyer peer groups. CVC peer groups will give you and your staff instant access to the country’s top sales reps for contact, strategy and best practices sharing.
Print is not dead, and we can prove it! We will review the facts, figures and promotion pieces you need for your market.
Digital will not save a media business, but it can be profitable, open new doors, and expand your local audience to the largest it’s ever been. This session will help you prove it!
Web studies have evolved to offer MFCP publishers custom access to grocery, automobile, medical and professional advertisers who may not be a big part of your paper now. We will review how you can partner with advertisers & potential advertisers to deliver them the information they need to help their business and your bottom line. It’s easy, it’s free and it will make you more money in 2020.
Bring your calendar! Sign up for CVC webinar training for your staff at the end of this one hour session.